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The brand stakeholder approach...
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Brand management
9
Markenführung
9
Consumer behaviour
8
Konsumentenverhalten
8
Islam
7
Social Web
5
Social web
5
Marketing
4
Brand extension
3
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3
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3
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3
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3
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3
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3
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Middle East
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2
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Arab countries
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English
37
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Wilson, Jonathan A. J.
37
Liu, Jonathan
6
Belk, Russell W.
4
Hollensen, Svend
4
El-Bassiouny, Noha
3
Bamossy, Gary J.
2
Davis, Judy Foster
2
Grant, John
2
Kartajaya, Hermawan
2
Mohamed, Ahmed Amin
2
Sobande, Francesca
2
Sobh, Rana
2
Thomas, Kevin D.
2
Abdelrahman Farrag, Dalia
1
Abdelzaher, Dina
1
Alqtati, Nael
1
Arroyo, Laura
1
Ayad, Nihal I. A.
1
Baykal, Elif
1
Darrag, Menatallah
1
De Silva, Varuna
1
Eckhardt, Giana M.
1
El Odessy, Dina
1
El-Sherbiny, Youmna
1
ElKaleh, Eman S.
1
Esmat, Suzan
1
Farrag, Noha
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Latheef, Zahir
1
Ma, Jenny Weichen
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Morgan, Joseph E.
1
Omaya Shabana, Noha
1
Sandikci, Özlem
1
Sandıkçı, Özlem
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Sidani, Yusuf M.
1
Yang, Yusheng
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Walter de Gruyter GmbH & Co. KG
1
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Journal of Islamic marketing : JIMA
17
International journal of sport management and marketing : IJSMM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of business performance management
2
Journal of Islamic marketing
2
The journal of brand management : an international journal
2
International journal of business performance management : IJBPM
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Management, Spirituality and Religion
1
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1
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1
The Routledge companion to contemporary brand management
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ECONIS (ZBW)
26
OLC EcoSci
11
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21
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21
Repetition or reckoning : confronting racism and racial dynamics in 2020 : editorial
Thomas, Kevin D.
;
Davis, Judy Foster
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1153-1168
Persistent link: https://www.econbiz.de/10012395527
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22
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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23
Marketing and managing racial dynamics : in theory and practice
Thomas, Kevin D.
(
ed.
);
Davis, Judy Foster
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395601
Saved in:
24
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
25
An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha
;
Wilson, Jonathan A. J.
;
Esmat, Suzan
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
Saved in:
26
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10009956382
Saved in:
27
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009956387
Saved in:
28
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010003809
Saved in:
29
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10010003820
Saved in:
30
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
International journal of business performance management
14
(
2013
)
1
,
pp. 67-94
Persistent link: https://www.econbiz.de/10010096239
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