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Using affect-expectations theory to explain the direction of the impacts of experiential emotions on satisfaction
Aurier, Philippe; Guintcheva, Guergana - In: Psychology & marketing 31 (2014) 10, pp. 900-913
Persistent link: https://www.econbiz.de/10010484312
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Les modèles Logit et Probit multivariés pour la modélisation des achats simultanés : présentation, utilisation, intérêts et limites
Aurier, Philippe; Mejía, Victor - In: Recherche et applications en marketing 29 (2014) 2, pp. 79-98
Persistent link: https://www.econbiz.de/10011474818
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Pour une étude pluridisciplinaire de la consommation alimentaire
Aurier, Philippe (contributor) - 1997
Persistent link: https://www.econbiz.de/10001350992
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The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
Aurier, Philippe; Mejía, Victor D. - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1244-1266
Persistent link: https://www.econbiz.de/10012659723
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The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products
Aurier, Philippe; Mejía, Victor D. - In: Journal of business research : JBR 117 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012285557
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Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine; Aurier, Philippe; Rodhain, Angélique - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 274-291
Persistent link: https://www.econbiz.de/10012058220
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Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307
Persistent link: https://www.econbiz.de/10012058221
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The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member
Aurier, Philippe; Guintcheva, Guergana; … - In: International journal of arts management 21 (2019) 2, pp. 70-82
Persistent link: https://www.econbiz.de/10012060759
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Disentangling the respective impacts of assortment size and alignability on perceived assortment variety
Mejía, Victor D.; Aurier, Philippe; Huaman-Ramirez, Richard - In: Journal of retailing and consumer services 59 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012433852
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Modifying wine alcohol content : sensory and non-sensory impacts on quantities consumed
Masson, Josselin; Aurier, Philippe - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 102-117
Persistent link: https://www.econbiz.de/10011804277