Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...

Purpose – This paper aims to propose a new line of research that explores the relationship between residents and destination brand building behaviours through the concept of place attachment.Design and methodology – We conducted a literature review on place attachment and brand building...