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Consumer behaviour
45
Konsumentenverhalten
43
Brand management
38
Markenführung
36
Brand image
29
Markenimage
29
Advertising effects
25
Werbewirkung
25
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23
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23
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16
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14
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9
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9
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Undetermined
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research-article
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English
132
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Romaniuk, Jenni
132
Nenycz-Thiel, Magda
49
Beal, Virginia
17
Dawes, John
17
Bogomolova, Svetlana
15
Sharp, Byron
15
Kennedy, Rachel
14
Tanusondjaja, Arry
14
East, Robert
12
Faulkner, Margaret
12
Nguyen, Cathy
8
Bellman, Steven
7
Lomax, Wendy
7
Uncles, Mark
7
Uncles, Mark D.
7
Winchester, Maxwell
7
Hartnett, Nicole
6
Cohen, Justin
5
Graham, Charles
5
Ludwichowska, Gosia
5
Trinh, Giang
5
Wight, Samuel
5
Dunn, Steven
4
McColl, Bruce
4
Varan, Duane
4
Corsi, Armando Maria
3
Dall'Olmo Riley, Francesca
3
Gaillard, Elise
3
Stocchi, Lara
3
Truong, Oanh
3
Aitken, Robert
2
Avis, Mark
2
Collins, Martin
2
Dawes, John G.
2
Driesener, Carl
2
Ehrenberg, Andrew
2
Ferguson, Shelagh
2
Fuller, Rachel
2
Gugel, Craig
2
Hand, Chris
2
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Australian and New Zealand Marketing Academy
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Journal of advertising research
37
International journal of market research : JMRS ; the journal of the Market Research Society
16
Journal of business research : JBR
15
Australasian marketing journal
12
European Journal of Marketing
7
European journal of marketing : EJM
6
Journal of Business Research
6
International journal of market research
5
Journal of marketing management : MM
5
Journal of retailing and consumer services
5
Journal of Product & Brand Management
4
Journal of consumer behaviour : an international research review
4
Marketing letters : a journal of research in marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing theory and practice
2
Journal of travel and tourism marketing
2
Marketing theory
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Brand management ; Vol. 2
1
European journal of marketing
1
International Journal of Culture, Tourism and Hospitality Research
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Measuring and managing brands
1
Nonprofit and voluntary sector quarterly
1
The journal of asset management
1
Wine Economics and Policy
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ECONIS (ZBW)
112
OLC EcoSci
33
Other ZBW resources
13
BASE
6
RePEc
6
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91
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
92
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories
Romaniuk, Jenni
;
Gaillard, Elise
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 267-284
Persistent link: https://www.econbiz.de/10003458974
Saved in:
93
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
94
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
95
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
Saved in:
96
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
97
The NPS and the ACSI : a critique and an alternative metric
East, Robert
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10009160902
Saved in:
98
Factors associated with the production of word of mouth
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Dall'Olmo …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
Saved in:
99
Factors moderating the impact of word of mouth for TV and film broadcasts
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10009697639
Saved in:
100
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
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