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Branding and product design :...
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50
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49
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47
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43
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43
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43
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42
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
146
Journal of Product & Brand Management
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The journal of business & industrial marketing
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International journal of hospitality management
136
European Journal of Marketing
122
Strategic Direction
122
Marketing letters : a journal of research in marketing
119
Marketing : ZFP ; journal of research and management
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
International journal of production economics
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41
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date (oldest first)
41
New
brand
logo design : customers' preference for
brand
name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
Saved in:
42
Branding and product design : an integrated perspective
Hestad, Monika.
-
2016
ch. 1. Strategy : the
brand
and the product -- ch. 2. History : value-centredness in branding and design -- ch. 3 …. Products : performing
brand
stories -- ch. 4. Context : a dynamic learning process -- ch. 5. Planning : preparing for the use …
Persistent link: https://www.econbiz.de/10014498417
Saved in:
43
A model of product portfolio design : guiding consumer search through
brand
positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
44
Simple = Authentic : the effect of visually simple package design on perceived
brand
authenticity and
brand
choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
45
Brand
mark comprehension : the influence of athlete logo understanding on consumer evaluations of athlete brands
Pedersen, Zack P.
;
Williams, Antonio S.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
3
,
pp. 274-293
Persistent link: https://www.econbiz.de/10015076998
Saved in:
46
Marken stark machen : Techniken der Markenführung
Brandmeyer, Klaus
;
Pirck, Peter
;
Pogoda, Andreas
; …
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494199
Saved in:
47
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
48
Tales of seduction and intrigue: design as narrative agent of
brand
revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
49
Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
Saved in:
50
Marketing by design : the influence of perceptual structure on
brand
performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
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