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Customer, corporation, and cause : a comprehensive model of cause selection in cause-related marketing
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase
Bianchi, Enrique Carlos; Daponte, Gaspar Gracia; … - In: Journal of business 12 (2020) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10012488396
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The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu; Hanks, Lydia; Line, Nathaniel D. - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
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Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko; Janssen, Catherine; Sen, Sankar - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
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Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah; Marhana Mohamed Anuar; Mohd Rafi Yaacob - In: Journal for global business advancement : JGBA 14 (2021) 5, pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; … - In: Journal of marketing research 60 (2023) 1, pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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CRM purchase intention in the context of green products : exploring CSR, cause involvement and donation magnitude
Upadhyay, Neha - In: International journal of green economics : IJGE 16 (2022) 4, pp. 423-438
Persistent link: https://www.econbiz.de/10014312336
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Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine; Khelladi, Insaf; Sorio, Rossella; … - In: Business ethics, the environment & responsibility 32 (2023), pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina; Urbonavicius, Sigitas - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014439369