Narrow search
Showing 31 - 40 of 16,451
Cover Image
Making the case for context : creating value from market research history
Nunan, Daniel; Yallop, Anca C. - In: International journal of market research 61 (2019) 6, pp. 585-587
Persistent link: https://www.econbiz.de/10012172566
Cover Image
Narratives and metaphors in service development
Helkkula, Anu; Pihlström, Minna - In: Qualitative market research : an international journal 13 (2010) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10008688962
Cover Image
Reflexivity in the co-production of academic-practitioner research
Orr, Kevin; Bennett, Mike - In: Qualitative research in organizations and management : … 4 (2009) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10003857691
Cover Image
Enhancing the transparency of accounting research : the case of narrative analysis
Loo, Ivo de; Cooper, Stuart M.; Manochin, Melina - In: Qualitative research in accounting & management : QRAM 12 (2015) 1, pp. 34-54
Persistent link: https://www.econbiz.de/10011309385
Cover Image
Storytelling as research method : a West-meets-East perspective
Liu, Yipeng; Xing, Yijun; Starik, Mark - In: West meets east : building theoretical bridges, (pp. 143-171). 2012
Persistent link: https://www.econbiz.de/10009626355
Cover Image
The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Schwarzkopf, Stefan - In: Journal of historical research in marketing 3 (2011) 4, pp. 528-548
Persistent link: https://www.econbiz.de/10009407699
Cover Image
Editorial: A trail guide to publishing success : tips on writing influential conceptual, qualitative, and survey research
Fawcett, Stanley E.; Waller, Matthew A.; Miller, Jason W.; … - In: Journal of business logistics : JBL 35 (2014) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10010359881
Cover Image
Autobiographies in organizational research : using leaders' life stories in a triangulated research design
Mathias, Blake D.; Smith, Anne D. - In: Organizational research methods : ORM 19 (2016) 2, pp. 204-230
Persistent link: https://www.econbiz.de/10011458784
Cover Image
"Managerial storytelling" : how we produce managerial and academic stories in qualitative B2B case study research
Hietanen, Joel; Sihvonen, Antti; Tikkanen, Henrikki; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010408199
Cover Image
Researching collective identity through stories and antestories
Johansen, Trine Susanne - In: Qualitative research in organizations and management : … 9 (2014) 4, pp. 332-350
Persistent link: https://www.econbiz.de/10010434556