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Consumer response towards personalised pricing strategies in online marketing

Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265

Persistent link: https://www.econbiz.de/10012693530

E-commerce and consumer behaviour : mapping the past to untangle the present and inform the future

Gutuleac, Rada; Bargoni, Augusto; Giachino, Chiara - In: International journal of electronic trade 1 (2024) 2, pp. 130-158

Persistent link: https://www.econbiz.de/10015060704

Is intertemporal price discrimination the cause of price dispersion in markets with low search costs?

Lindgren, Charlie; Daunfeldt, Sven-Olov; Rudholm, Niklas; … - In: Applied economics letters 28 (2021) 11, pp. 968-971

Persistent link: https://www.econbiz.de/10012589721

The impact of increasing search frictions on online shopping behavior : evidence from a field experiment

Ngwe, Donald; Ferreira, Kris Johnson; Teixeira, Thales S. - 2019

Persistent link: https://www.econbiz.de/10012052746

The impact of increasing search frictions on online shopping behavior : evidence from a field experiment

Ngwe, Donald; Ferreira, Kris Johnson; Teixeira, Thales S. - In: Journal of marketing research 56 (2019) 6, pp. 944-959

Persistent link: https://www.econbiz.de/10012177741

Customers' perceptions as an antecedent of satisfaction with online retailing services

Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...

Persistent link: https://www.econbiz.de/10012116963