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Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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Marketplace sentiments
Gopaldas, Ahir - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
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Influencing affective forecasts for material products
Stangl, Theresa - 2014
Persistent link: https://www.econbiz.de/10010406475
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Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an … emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …
Persistent link: https://www.econbiz.de/10011479699
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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Manipulative marketing: persuasion and manipulation of the consumer through advertising
Danciu, Victor - In: Theoretical and applied economics : GAER review 21 (2014) 2, pp. 19-34
Persistent link: https://www.econbiz.de/10010342418
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Emotion in Advertising Builds Enduring Bond with Consumers
Thiyagu, Anurekha - 2008
In today's changing socioeconomic scenario, an emotional association has to be produced between the product and the customer, and many companies are resolved to strike all crucial emotional notes with the customers
Persistent link: https://www.econbiz.de/10012723698
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725