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What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama; Micu, Camelia; Ratneshwar, … - In: Psychology & marketing 32 (2015) 9, pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
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Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching - In: Journal of business and psychology 27 (2012) 4, pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
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Buy-ology : warum wir kaufen, was wir kaufen
Lindstrøm, Martin - 2009 - 1. Aufl.
Lindstrom präsentiert die Ergebnisse seiner Neuromarketing-Erhebung, in der er herauszufinden versucht, welche unbewussten Gedanken, Gefühle und Wünsche unsere Kaufentscheidungen bestimmen. (Reinhold Heckmann)
Persistent link: https://www.econbiz.de/10003804029
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Decoded : the science behind why we buy
Barden, Phil - 2023 - Second edition
JTBD Updated and relevant case studies of JTTD in practice Emotion vs motivation Digital as a touchpoint Decoded offers a …
Persistent link: https://www.econbiz.de/10013273557
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The power of scarcity : leveraging urgency and demand to influence customer decisions
Weinstein, Mindy - 2023
Persistent link: https://www.econbiz.de/10013279690
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Markt- und Werbepsychologie
Schneider, Willy - 2020
Persistent link: https://www.econbiz.de/10012230611
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Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187
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Is it expensive? : the dual effect of construal level on price judgments
Saint Clair, Julian K.; Hamilton, Mitchell L.; Woodham, … - In: Journal of marketing theory and practice : JMTP 27 (2019) 3, pp. 298-311
Persistent link: https://www.econbiz.de/10012181622
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Kunden im Netz : die Psychologie des digitalen Konsumentenverhaltens
Pitters, Julia; Kastlunger, Barbara - 2020 - 1. Auflage
Kaufentscheidung im digitalen Umfeld dar. Die Autoren gehen auch auf die Fragen ein, welchen Einfluss digitale Werbung nehmen kann, ob …
Persistent link: https://www.econbiz.de/10012216619