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To be or not to be unique? : the effect of social exclusion on consumer choice
Wan, Echo Wen; Xu, Jing; Ding, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1109-1122
Persistent link: https://www.econbiz.de/10010353444
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Show me the honey! : effects of social exclusion on financial risk-taking
Duclos, Rod; Wan, Echo Wen; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 17-30
Persistent link: https://www.econbiz.de/10010383380
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The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen; Jiewen Hong; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
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The influence of product anthropomorphism on comparative judgment
Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
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Enjoyment or autonomy? : the interactive effect of brand ritual and brand personality on consumer purchase
Ran, Yaxuan; Wan, Echo Wen - In: Psychology & marketing 40 (2023) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10013465212
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
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How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
Wa Chan, Kimmy; Wen Wan, Echo - In: Journal of marketing 76 (2012) 1, pp. 119-119
Persistent link: https://www.econbiz.de/10009818847
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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An investigation of nonbeneficiary reactions to discretionary preferential treatments
Chan, Kimmy Wa; Yim, Chi-kin; Gong, Taeshik - In: Journal of service research 22 (2019) 4, pp. 371-387
Persistent link: https://www.econbiz.de/10012127929
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Good to be novel? : understanding how idea feasibility affects idea adoption decision making in crowdsourcing
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 52-68
Persistent link: https://www.econbiz.de/10011920062