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Tadajewski, Mark
86
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57
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56
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52
Kotler, Philip
50
Dwivedi, Yogesh Kumar
43
Goldfarb, Avi
41
Skiera, Bernd
41
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41
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39
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38
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36
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35
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35
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35
Ghose, Anindya
33
Law, Chun Hung Roberts
33
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32
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31
Bruhn, Manfred
30
Füller, Johann
30
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30
Maclaran, Pauline
30
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29
Grönroos, Christian
29
Stephen, Andrew T.
29
Tan, Yong
29
Bauer, Hans H.
28
Lusch, Robert F.
28
Martínez-López, Francisco J.
28
Burmann, Christoph
27
Fritz, Wolfgang
27
Hajli, Nick
27
Ozuem, Wilson
27
Shaw, Eric H.
27
Walsh, Gianfranco
27
Wilbur, Kenneth C.
27
Wirtz, Bernd W.
26
Chaffey, Dave
25
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OECD
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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epubli GmbH
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320
Journal of retailing and consumer services
309
Technological forecasting & social change : an international journal
259
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
Information systems research : ISR
189
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Industrial marketing management : the international journal for industrial and high-tech firms
170
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
153
Journal of marketing management : MM
152
Journal of advertising research
151
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Tourism management : research, policies, practice
148
Springer eBook Collection
147
Journal of marketing communications
145
Journal of management information systems : JMIS
143
International journal of advertising : the review of marketing communications
141
International journal of hospitality management
130
Psychology & marketing
128
Electronic commerce research
121
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
113
Marketing theory
112
Journal of marketing
109
International journal of business information systems : IJBIS
106
Business horizons
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of the Academy of Marketing Science
102
Journal of promotion management : innovations in planning and applied research
96
Journal of travel and tourism marketing
95
Journal of historical research in marketing
92
Management information systems : mis quarterly
92
International journal of electronic commerce : IJEC
91
Journal of electronic commerce research : JECR
90
Cogent business & management
89
International journal of technology marketing : IJTMkt
89
European Journal of Marketing
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ECONIS (ZBW)
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476
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RePEc
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EconStor
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1
The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009664309
Saved in:
2
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
3
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
4
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
5
Research ethics in digital and social media marketing research
Quinton, Sarah
;
Reynolds, Nina
- In:
The SAGE handbook of digital marketing
,
(pp. 481-495)
.
2022
Persistent link: https://www.econbiz.de/10013367122
Saved in:
6
Value co-destruction and negative e-WOM behavior : the mediating role of tourist citizenship
Arıca, Resat
;
Polat, Inci
;
Cobanoglu, Cihan
; …
- In:
Tourism review
77
(
2022
)
4
,
pp. 1116-1134
Persistent link: https://www.econbiz.de/10013368958
Saved in:
7
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsarg...
Pütz, Christoph
-
2009
Persistent link: https://www.econbiz.de/10003900603
Saved in:
8
The complementary roles of traditional and social media in driving marketing performance
Andrew, Stephen T.
;
Galak, Jeff
-
2009
Persistent link: https://www.econbiz.de/10003911027
Saved in:
9
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
10
Stakeholder marketing 2.0
Chakravorti, Bhaskar
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 97-102
Persistent link: https://www.econbiz.de/10003979333
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