"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and...

Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots --...