Similar Search Results

Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520

Persistent link: https://www.econbiz.de/10010467285

Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global business review 14 (2013) 3, pp. 453-470

Persistent link: https://www.econbiz.de/10010230052

Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 80 (2017), pp. 236-246

Persistent link: https://www.econbiz.de/10011771507

Wymer, Walter; Polonsky, Michael J. - In: Journal of nonprofit & public sector marketing 27 (2015) 3, pp. 239-262

Persistent link: https://www.econbiz.de/10011385769

Fuentes, Christian - In: Business strategy and the environment 23 (2014) 2, pp. 105-116

Persistent link: https://www.econbiz.de/10010258232

Wasik, John F. - 1996

Persistent link: https://www.econbiz.de/10000560336

Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766

Persistent link: https://www.econbiz.de/10015057130

Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020

Persistent link: https://www.econbiz.de/10012321237

Yong, Rachel Yuen May; Chua, Bee-Lia; Pipatpong Fakfare; … - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 508-537

Persistent link: https://www.econbiz.de/10014513666

Muntean, Denisa-Roxana; Marinica, Daniela; Cosmovici, Paul - In: Romanian economic and business review 17 (2022) 4, pp. 54-64

Persistent link: https://www.econbiz.de/10014279422