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Navigating retail brands for staying alive

Grandhi, Balakrishna; Singh, Jyothsna; Patwa, Nitin - In: EuroMed journal of business 7 (2012) 1, pp. 66-82

Persistent link: https://www.econbiz.de/10009564328

The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs

Ballouli, Khalid; Grady, John; Stewart, Randall - In: Sport management review 19 (2016) 2, pp. 211-226

Persistent link: https://www.econbiz.de/10011475606

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894

Persistent link: https://www.econbiz.de/10011384162

Franchising, brand name capital, and the entrepreneurial capacity problem

Norton, Seth W. - In: Strategic management journal 9 (1988), pp. 105-114

Persistent link: https://www.econbiz.de/10003642418

Implementierung innovativer Dienstleistungsmarken : Erfolgsfaktoren und Gestaltungsvorschläge auf Basis einer empirischen Mehrebenenanalyse

Wieseke, Jan - 2004 - 1. Aufl

Persistent link: https://www.econbiz.de/10002472001

Status Quo der Internationalisierung von Franchisesystemen in Deutschland

Ahlert, Dieter; Woisetschläger, David - 2004

Persistent link: https://www.econbiz.de/10003050108

Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie

Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002

Persistent link: https://www.econbiz.de/10001718839

Local brand franchise competition in the disruption era

Subawa, N. S.; Widhiasthini, N. W.; Permatasari, N. P. I. - In: International journal of productivity and quality … 31 (2020) 4, pp. 445-460

Persistent link: https://www.econbiz.de/10012516369

Brand Name and Controls as Influences on Franchisees Business Performance in Nigeria : A Qualitative Analysis

Lawan, Umar; Adeiza, Adams - 2021

Brand name and suitable management controls at the unit level are two of the most important backbones of franchise business arrangements. Franchisees pay to join a franchise system with expectation that the brand will continue to command respect from the general public and that they would have a...

Persistent link: https://www.econbiz.de/10013247975

Franchisor support and brand value empowerment of micro-franchisees : a Brazilian market perspective

Melo, Pedro Lucas De Resende; Carneiro-da-Cunha, Julio … - In: Journal of entrepreneurship in emerging economies 14 (2022) 4, pp. 616-642

Persistent link: https://www.econbiz.de/10013273365