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Does sponsorship work in the same way in different sponsorship contexts?

Olson, Erik L. - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 180-199

Persistent link: https://www.econbiz.de/10003949208

Supplier inferences to enhance private label perceptions

Olson, Erik L. - In: Journal of business research : JBR 65 (2012) 1, pp. 100-105

Persistent link: https://www.econbiz.de/10009549704

"Outing" the supplier : implications for manufacturers and retailers

Olson, Erik L. - In: The journal of product & brand management 21 (2012) 1, pp. 47-52

Persistent link: https://www.econbiz.de/10009519762

Advocacy bias in the green marketing literature : where seldom is heard a discouraging word

Olson, Erik L. - In: Journal of business research : JBR 144 (2022), pp. 805-820

Persistent link: https://www.econbiz.de/10013185043

Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships

Olson, Erik L. - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10011738537

Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring

Olson, Erik L. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 115-122

Persistent link: https://www.econbiz.de/10011820361

"Sustainable" marketing mixes and the paradoxical consequences of good intentions

Olson, Erik L. - In: Journal of business research : JBR 150 (2022), pp. 389-398

Persistent link: https://www.econbiz.de/10013365726

The Fakegate scandal

Olson, Erik L. - In: Journal of Social Marketing 8 (2018) 3, pp. 297-313

Purpose: Although ethics are frequently debated within the social marketing literature, there has been very little empirical study of deliberate ethical transgressions in promoting a good cause. The current study therefore aims to contribute by examining public reaction to the Fakegate scandal...

Persistent link: https://www.econbiz.de/10012077321

How bureaucrats and bean counters strangled General Motors by killing its brands

Olson, Erik L.; Thjømøe, Hans Mathias - In: The journal of product & brand management 19 (2010) 2, pp. 103-113

Persistent link: https://www.econbiz.de/10003993624

Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising

Olson, Erik L.; Thjømøe, Hans Mathias - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 505-515

Persistent link: https://www.econbiz.de/10003926608