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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin; Deng, Xiaoyan; Unnava, Hanumantha Rao; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, Hanumantha Rao; … - In: Journal of marketing research : JMR 53 (2016) 5, pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
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Effects of task complexity on creative customer behavior
Gong, Taeshik; Choi, Jin Nam - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
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Effects of characteristics of in-store retail technology on customer citizenship behavior
Gong, Taeshik; Wang, Chen-Ya; Lee, Kangcheol - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169678
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Customer-oriented constructive deviance as a reaction to organizational injustice toward customers
Gong, Taeshik; Sun, Pengchang; Kang, Min Jung - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 119-135
Persistent link: https://www.econbiz.de/10012800216
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The effects of a psychological contract breach on customer-directed deviance
Gong, Taeshik; Wang, Chen-Ya - In: Journal of business research : JBR 138 (2022), pp. 374-386
Persistent link: https://www.econbiz.de/10013197838
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An investigation of nonbeneficiary reactions to discretionary preferential treatments
Chan, Kimmy Wa; Yim, Chi-kin; Gong, Taeshik - In: Journal of service research 22 (2019) 4, pp. 371-387
Persistent link: https://www.econbiz.de/10012127929
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The consequences of customer-oriented constructive deviance in luxury-hotel restaurants
Gong, Taeshik; Wang, Chan-Ya; Lee, Kangcheol - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305401
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Emotional intelligence in front-line/back-office employee relationships
Kearney, Treasa; Walsh, Gianfranco; Barnett, Willy; … - In: The journal of services marketing 31 (2017) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011654735
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Dysfunctional customer behavior : conceptualization and empirical validation
Kang, Minjeong; Gong, Taeshik - In: Service business 13 (2019) 4, pp. 625-646
Persistent link: https://www.econbiz.de/10012124386