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The impact of network characteristics on the diffusion of innovations

Peres, Renana - In: Physica A: Statistical Mechanics and its Applications 402 (2014) C, pp. 330-343

This paper studies the influence of network topology on the speed and reach of new product diffusion. While previous research has focused on comparing network types, this paper explores explicitly the relationship between topology and measurements of diffusion effectiveness. We study...

Persistent link: https://www.econbiz.de/10010753598

On brands and word of mouth

Peres, Renana; Shachar, Ron; Lovett, Mitchell J. - In: MSI reports : working paper series (2011) 3, pp. 39-93

Persistent link: https://www.econbiz.de/10010005585

On Brands and Word of Mouth

Lovett, Mitchell J; Peres, Renana; Shachar, Ron - In: Journal of marketing research : JMR 50 (2013) 4, pp. 427-444

Persistent link: https://www.econbiz.de/10010161503

Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275

Persistent link: https://www.econbiz.de/10014316574

Blockchain meets marketing : opportunities, threats, and avenues for future research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10014281888

Calculating, creating, and claiming value in business markets: Status and research agenda

Lilien, Gary; Grewal, Rajdeep; Bowman, Douglas; Ding, Min; … - In: Marketing Letters 21 (2010) 3, pp. 287-299

Persistent link: https://www.econbiz.de/10008526559

The creator economy : an introduction and a call for scholarly research

Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410

Persistent link: https://www.econbiz.de/10015057476

Information, persuasion and advertising policies

Muller, Eitan - 1977

Persistent link: https://www.econbiz.de/10000055068

Graphs and anonymous social welfare functions

Muller, Eitan - In: International economic review 23 (1982) 3, pp. 609-622

Persistent link: https://www.econbiz.de/10002546384

On the existence of an Arrow and a Bergson-Samuelson social welfare function

Muller, Eitan - In: Mathematical social sciences 3 (1982) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10002546395

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