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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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Sports events and interaction among spectators : examining antecedents of spectators' value creation
Koenig-Lewis, Nicole; Asaad, Yousra; Palmer, Adrian - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10011890882
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Understanding value creation and word-of-mouth behaviour at cultural events
Dowell, David; Garrod, Brian; Turner, Jennifer - In: The service industries journal 39 (2019) 7/8, pp. 498-518
Persistent link: https://www.econbiz.de/10012203974
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Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
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Brand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Moradi, Kianoosh; Bahreinizad, Manizheh; Esmaeilpour, Majid - In: The Romanian economic journal : REJ 23 (2020) 78, pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Exploring the underlying factors of customer value in restaurants : a machine learning approach
Kwon, Wooseok; Lee, Minwoo; Back, Ki-Joon - In: International journal of hospitality management 91 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012389076
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The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping; Liao, Ying - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
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Service quality, customer satisfaction and customer value : holistic determinants of loyalty and word-of-mouth in services
Marcos, Anabela Maria Bello de Figueiredo; Coelho, Arnaldo - In: The TQM journal : the international review of … 34 (2022) 5, pp. 957-978
Persistent link: https://www.econbiz.de/10013537675