Similar Search Results

Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity

Yi, Sangyoon; Ahn, Jae-Hyeon - In: European journal of marketing : EJM 51 (2017) 1, pp. 123-156

Persistent link: https://www.econbiz.de/10011626439

The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth

Nejad, Mohammad G.; Amini, Mehdi; Sherrell, Daniel L. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 656-673

Persistent link: https://www.econbiz.de/10011597018

Opinion evolution of online consumer reviews in the e-commerce environment

Wan, Yan; Ma, Baojun; Pan, Yu - In: Electronic commerce research 18 (2018) 2, pp. 291-311

Persistent link: https://www.econbiz.de/10011864127

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs. A Freemium Application

Chica, Manuel; Rand, William - 2017

Marketers have to make decisions on how to implement word-of-mouth (WOM) programs and a well-developed decision support system (DSS) can provide them with valuable assistance. The authors propose an agent-based framework that aggregates social network-level individual interactions to guide the...

Persistent link: https://www.econbiz.de/10014034839

Examination of Bitcoin exchange through agent-based modeling : focusing on the perceived fundamental of Bitcoin

Ha, Taehyun; Lee, Sangwon - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1294-1307

Persistent link: https://www.econbiz.de/10013355038

A holistic assessment of eWOM management effectiveness with agent-based modeling

Zhang, Ye; Gao, Jie; Bilgihan, Anil; Lorenz, Melanie - In: International journal of contemporary hospitality management 35 (2023) 3, pp. 785-827

Persistent link: https://www.econbiz.de/10013546082

Value innovation portfolio management : achieving double-digit growth through customer value

Mello, Sheila (contributor) - 2006

Persistent link: https://www.econbiz.de/10003330427

Contextual antecedents and performance of team vision in product development

Revilla, Elena; Knoppen, Desirée - In: International journal of operations & production … 32 (2012) 8, pp. 911-931

Persistent link: https://www.econbiz.de/10009572722

Using cross-functional, cross-firm teams to co-create value : the role of financial measures

Enz, Matias G.; Lambert, Douglas M. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10009546598

Customer influence value and purchase acceleration in new product diffusion

Ho, Teck-Hua; Li, Shan; Park, So-eun; Shen, Zuo-Jun - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 236-256

Persistent link: https://www.econbiz.de/10009548700