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Using Advertising to Manage Consumer Satisfaction in an International Market
Keillor, Bruce D.; Parker, R.Stephen; Cornwell, T.Bettina - In: Journal of global marketing 12 (1998) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10006992204
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A Study of the Service Encounter in Eight Countries
Keillor, Bruce D.; Hult, G.Tomas M.; Kandemir, Destan - In: Journal of international marketing 12 (2004) 1, pp. 9-35
Persistent link: https://www.econbiz.de/10007230674
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Are Performance Appraisals a Bureaucratic Exercise or Can They Be Used to Enhance Sales-Force Satisfaction and Commitment?
Pettijohn, Charles; Pettijohn, Linda S.; Taylor, Albert J. - In: Psychology & marketing 18 (2001) 4, pp. 337-364
Persistent link: https://www.econbiz.de/10006979960
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Global Consumer Tendencies
Keillor, Bruce D.; D'Amico, Michael; Horton, Veronica - In: Psychology & marketing 18 (2001) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10006980633
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A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism
Hult, G.Tomas M.; Keillor, Bruce D.; Lafferty, Barbara A. - In: Journal of global marketing 12 (1999) 4, pp. 29-44
Persistent link: https://www.econbiz.de/10006987783
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Perceptions of a Foreign Service Offering in an Overseas Market: The Case of Fast Food in Hong Kong
Keillor, Bruce D.; Fields, D.Michael - In: Journal of international consumer marketing 9 (1996) 1, pp. 83
Persistent link: https://www.econbiz.de/10007133809
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Organizational Learning and Market Orientation in International Marketing Education
Hult, G.Tomas M.; Keillor, Bruce D. - In: Journal of teaching in international business 10 (1999) 3-4, pp. 81-98
Persistent link: https://www.econbiz.de/10007120342
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Threats to international operations: dealing with political risk at the firm level
Keillor, Bruce D.; Wilkinson, Timothy J.; Owens, Deborah - In: Journal of Business Research 58 (2005) 5, pp. 629-635
Persistent link: https://www.econbiz.de/10005477409
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Firm-level political behavior in the global marketplace
Keillor, Bruce D.; Boller, Gregory W.; Ferrell, O. C. - In: Journal of Business Research 40 (1997) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10005477668
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The service encounter in a multi-national context
Keillor, Bruce D.; Lewison, Dale; Hult, G.Tomas M.; … - In: The journal of services marketing 21 (2007) 6, pp. 451
Persistent link: https://www.econbiz.de/10007797740