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71
The relationships among functional integration, mass customisation, and firm performance
Liu, Gensheng Jason
;
Shah, Rachna
;
Schroeder, Roger G.
- In:
International journal of production research
50
(
2012
)
3
,
pp. 677-690
Persistent link: https://www.econbiz.de/10009549605
Saved in:
72
Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt
;
Stieger, Daniel
;
Füller, Johann
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
Saved in:
73
The production of customs by means of customs
Krause, Ulrich
- In:
Keynes, Sraffa and the criticisms of neoclassical …
,
(pp. 170-178)
.
2011
Persistent link: https://www.econbiz.de/10009309568
Saved in:
74
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
75
Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos
;
Prado-Gascó, Vicente Javier
- In:
Engaging consumers through branded entertainment and …
,
(pp. 242-270)
.
2015
Persistent link: https://www.econbiz.de/10011389918
Saved in:
76
Mass customization for financial services : an empirical study of adoption and usage behavior
Koch, Stefan
;
Inanc, Duygu
- In:
The journal of services marketing
29
(
2015
)
3
,
pp. 235-243
Persistent link: https://www.econbiz.de/10011308996
Saved in:
77
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
78
The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil
;
Julian, Craig C.
;
Wel, Che Aniza Binti Che
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
Saved in:
79
On the evaluation of product customization strategies in a vertically differentiated market
Wong, Hartanto
;
Lesmono, Dharma
- In:
International journal of production economics
144
(
2013
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10009770128
Saved in:
80
Service customization : to upgrade or to downgrade? : an investigation of how option framing affects tourists' choice of package-tour services
Jin, Liyin
;
He, Yanqun
;
Song, Haiyan
- In:
Tourism management : research, policies, practice
33
(
2012
)
2
,
pp. 266-275
Persistent link: https://www.econbiz.de/10009408462
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