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The relationships among functional integration, mass customisation, and firm performance
Liu, Gensheng Jason; Shah, Rachna; Schroeder, Roger G. - In: International journal of production research 50 (2012) 3, pp. 677-690
Persistent link: https://www.econbiz.de/10009549605
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
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The production of customs by means of customs
Krause, Ulrich - In: Keynes, Sraffa and the criticisms of neoclassical …, (pp. 170-178). 2011
Persistent link: https://www.econbiz.de/10009309568
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Antecedents of intention to purchase mass customized products
Tang, Zhongjun; Luo, Jianghong; Xiao, Juan - In: The journal of product & brand management 20 (2011) 4, pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
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Involving customers through co-creation : an approach from the fashion industry
Pardo-Cuenca, Desampardos; Prado-Gascó, Vicente Javier - In: Engaging consumers through branded entertainment and …, (pp. 242-270). 2015
Persistent link: https://www.econbiz.de/10011389918
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Mass customization for financial services : an empirical study of adoption and usage behavior
Koch, Stefan; Inanc, Duygu - In: The journal of services marketing 29 (2015) 3, pp. 235-243
Persistent link: https://www.econbiz.de/10011308996
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
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On the evaluation of product customization strategies in a vertically differentiated market
Wong, Hartanto; Lesmono, Dharma - In: International journal of production economics 144 (2013) 1, pp. 105-117
Persistent link: https://www.econbiz.de/10009770128
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Service customization : to upgrade or to downgrade? : an investigation of how option framing affects tourists' choice of package-tour services
Jin, Liyin; He, Yanqun; Song, Haiyan - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 266-275
Persistent link: https://www.econbiz.de/10009408462