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Loyalty programs in the pharmaceutical retail : the impact of a network loyalty program on the pharmacy loyalty

Nobre, Helena; Rodrigues, Catarina - In: International journal of business excellence 14 (2018) 4, pp. 454-469

Persistent link: https://www.econbiz.de/10011954155

Temporal orientation and customer loyalty programs

Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464

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Reward point accumulation behaviour of credit card users in Pune city

John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18

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Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...

Persistent link: https://www.econbiz.de/10014281311