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11
Are consumers more likely to contribute online reviews for hit or niche products?
Dellarocas, Chrysanthos
;
Gao, Guodong
;
Narayan, Ritu
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
2
,
pp. 127-157
Persistent link: https://www.econbiz.de/10008748358
Saved in:
12
Information technology and trademarks : implications for product variety
Gao, Guodong
;
Hitt, Lorin M.
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1211-1226
Persistent link: https://www.econbiz.de/10009563496
Saved in:
13
Evolving work routines : adaptive routinization of information technology in healthcare
Goh, Jie Mein
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Information systems research : ISR
22
(
2011
)
3
,
pp. 565-585
Persistent link: https://www.econbiz.de/10009383609
Saved in:
14
The creation of social value : can an online health community reduce rural-urban health disparities?
Goh, Jie Mein
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management information systems : mis quarterly
40
(
2016
)
1
,
pp. 247-263
Persistent link: https://www.econbiz.de/10011447673
Saved in:
15
Reciprocity or self-interest? : leveraging digital social connections for healthy behavior
Liu, Che-Wei
;
Gao, Guodong
;
Agarwal, Ritu
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 261-298
Persistent link: https://www.econbiz.de/10013286218
Saved in:
16
Unraveling the "social" in social norms : the conditioning effect of user connectivity
Liu, Che-Wei
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10012153341
Saved in:
17
Mobile messaging for offline group formation in prosocial activities : a large field experiment
Sun, Tianshu
;
Gao, Guodong
;
Jin, Ginger Zhe
- In:
Management science : journal of the Institute for …
65
(
2019
)
6
,
pp. 2717-2736
Persistent link: https://www.econbiz.de/10012039833
Saved in:
18
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
19
Augmenting physicians with artificial intelligence to transform healthcare : challenges and opportunities
Agarwal, Ritu
;
Dugas, Michelle
;
Gao, Guodong
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
2
,
pp. 360-374
Persistent link: https://www.econbiz.de/10014534979
Saved in:
20
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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