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Are consumers more likely to contribute online reviews for hit or niche products?
Dellarocas, Chrysanthos; Gao, Guodong; Narayan, Ritu - In: Journal of management information systems : JMIS 27 (2010/11) 2, pp. 127-157
Persistent link: https://www.econbiz.de/10008748358
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Information technology and trademarks : implications for product variety
Gao, Guodong; Hitt, Lorin M. - In: Management science : journal of the Institute for … 58 (2012) 6, pp. 1211-1226
Persistent link: https://www.econbiz.de/10009563496
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Evolving work routines : adaptive routinization of information technology in healthcare
Goh, Jie Mein; Gao, Guodong; Agarwal, Ritu - In: Information systems research : ISR 22 (2011) 3, pp. 565-585
Persistent link: https://www.econbiz.de/10009383609
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The creation of social value : can an online health community reduce rural-urban health disparities?
Goh, Jie Mein; Gao, Guodong; Agarwal, Ritu - In: Management information systems : mis quarterly 40 (2016) 1, pp. 247-263
Persistent link: https://www.econbiz.de/10011447673
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Reciprocity or self-interest? : leveraging digital social connections for healthy behavior
Liu, Che-Wei; Gao, Guodong; Agarwal, Ritu - In: MIS quarterly 46 (2022) 1, pp. 261-298
Persistent link: https://www.econbiz.de/10013286218
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Unraveling the "social" in social norms : the conditioning effect of user connectivity
Liu, Che-Wei; Gao, Guodong; Agarwal, Ritu - In: Information systems research : ISR 30 (2019) 4, pp. 1272-1295
Persistent link: https://www.econbiz.de/10012153341
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Mobile messaging for offline group formation in prosocial activities : a large field experiment
Sun, Tianshu; Gao, Guodong; Jin, Ginger Zhe - In: Management science : journal of the Institute for … 65 (2019) 6, pp. 2717-2736
Persistent link: https://www.econbiz.de/10012039833
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How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep; Gao, Guodong; Agarwal, Ritu - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
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Augmenting physicians with artificial intelligence to transform healthcare : challenges and opportunities
Agarwal, Ritu; Dugas, Michelle; Gao, Guodong - In: Journal of economics & management strategy : JEMS 33 (2024) 2, pp. 360-374
Persistent link: https://www.econbiz.de/10014534979
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086