Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Moderating influences on inter...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internet marketing
20
Online-Marketing
20
Advertising
16
Werbung
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising effects
13
Social Web
13
Social web
13
Werbewirkung
13
Brand management
7
Markenführung
7
Netherlands
6
Niederlande
6
Advertising media
4
Brand
4
Brand image
4
Creativity
4
Experiment
4
Interactive media
4
Interaktive Medien
4
Kreativität
4
Markenartikel
4
Markenimage
4
Multimedia
4
Social media
4
Viral marketing
4
Virales Marketing
4
Werbeträger
4
Data protection
3
Datenschutz
3
Media usage
3
Mediennutzung
3
Personalization
3
Automated content analysis
2
Branded apps
2
Communication media
2
Kommunikationsmedien
2
Marketing management
2
Marketingmanagement
2
more ...
less ...
Online availability
All
Undetermined
25
Free
7
Type of publication
All
Article
51
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
English
45
Undetermined
8
Author
All
Voorveld, Hilde
26
Noort, Guda van
24
Neijens, Peter
8
Smit, Edith G.
8
Reijmersdal, Eva A. van
7
Smit, Edith
7
Segijn, Claire M.
6
van Noort, Guda
6
Antheunis, Marjolijn L.
5
Neijens, Peter C.
4
Willemsen, Lotte M.
4
Eisend, Martin
3
Rauwers, Fabiënne
3
Vandeberg, Lisa
3
Araujo, Theo
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bronner, Fred
2
Duijn, Meryl
2
Eelen, Jiska
2
Mazerant, Komala
2
Smink, Anne R.
2
Strycharz, Joanna
2
Verlegh, Peeter
2
Vliegenthart, Rens
2
Voorveld, Hilde A. M.
2
Wottrich, Verena M.
2
van Reijmersdal, Eva A.
2
Ang, L.
1
Antsipava, Dasha
1
Berlo, Zeph M. C. van
1
Buijzen, Moniek
1
Buzeta, C.
1
Collinger, Tom
1
Dahlén, Micael
1
Fennis, Bob M.
1
Fransen, Marieke L.
1
Giessen, Wendalin van de
1
H. de Vreese, Claes
1
Helberger, Natali
1
more ...
less ...
Institution
All
ICORIA <13., 2014, Amsterdam>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of advertising
6
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of marketing communications
4
European Advertising Academy
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
Cutting edge international research
1
European Journal of Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of current issues and research in advertising
1
Media and convergence management
1
Online Information Review
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
OLC EcoSci
8
Other ZBW resources
2
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
Saved in:
2
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Saved in:
3
An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Ang, L.
;
Buzeta, C.
;
Hirose, M.
;
Loggerenberg, …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 181-200
Persistent link: https://www.econbiz.de/10014233948
Saved in:
4
Making money on eBay by relieving risk
Noort, Guda van
- In:
Cutting edge international research
,
(pp. 249-265)
.
2010
Persistent link: https://www.econbiz.de/10003985193
Saved in:
5
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
6
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
7
The use of computer vision to analyze brand-related user generated image content
Nanne, Annemarie J.
;
Antheunis, Marjolijn L.
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 156-167
Persistent link: https://www.econbiz.de/10012289433
Saved in:
8
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
9
Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
Saved in:
10
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
