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An examination of high-frequency cross-selling
Zboja, James J.; Hartline, Michael D. - In: Journal of relationship marketing : innovations & … 11 (2012) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10009549373
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Customer and employee co-creation of radical service innovations
Melton, Horace; Hartline, Michael D. - In: The journal of services marketing 29 (2015) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10011343388
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Decisions, decisions : variations in decision-making for access-based consumption
Lawson, Stephanie J.; Gleim, Mark R.; Hartline, Michael D. - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 358-374
Persistent link: https://www.econbiz.de/10012607660
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Customer and frontline employee influence on new service development performance
Melton, Horace L.; Hartline, Michael D. - In: Journal of service research : JSR 13 (2010) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10008736074
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Employee Collaboration, Learning Orientation, and New Service Development Performance
Melton, Horace L.; Hartline, Michael D. - In: Journal of service research : JSR 16 (2013) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10010075716
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"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000680695
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Risk propensity, risk perception and business plan formalisation : a conceptual investigation
Giunipero, Larry C.; Denslow, Diane; Melton, Horace L. - In: International journal of entrepreneurship and … 8 (2008) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10003813092
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Alternative approaches for educating future global marketing professionals : a comparison of foreign study and research-intensive marketing programs
Kaufman, Peter A.; Melton, Horace L.; Varner, Iris; … - In: Journal of marketing education : JME 33 (2011) 3, pp. 285-294
Persistent link: https://www.econbiz.de/10010217775
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Clusters and supply chain management: the Amish experience
Dewitt, Tom; Giunipero, Larry C.; Melton, Horace L. - In: International journal of physical distribution & … 36 (2006) 4, pp. 289-308
Persistent link: https://www.econbiz.de/10007262405
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Clusters and supply chain management: the Amish experience
Dewitt, Tom; Giunipero, Larry C.; Melton, Horace L. - In: International journal of physical distribution & … 36 (2006) 3-4, pp. 289-308
Persistent link: https://www.econbiz.de/10007263831