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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Wholesaling, the role of the middleman and marketing costs : some forgotten concepts in marketing thought
Tamilia, Robert; Charlebois, Sylvain - In: Journal of management research 1 (2009) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10003914670
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Refining market propositions
Hollis, Nigel; Twose, Dominic - In: Market research handbook, (pp. 169-197). 2007
Persistent link: https://www.econbiz.de/10003548602
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Decision-focused transformation of additive value models to improve communication
Dees, Robert A.; Dabkowski, Matthew F.; Parnell, Gregory S. - In: Decision analysis : a journal of the Institute for … 7 (2010) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10003980627
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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Marketing myopia
Levitt, Theodore - 2009
Persistent link: https://www.econbiz.de/10003856198
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An evaluation of artistic influences on marketing theory and practice
Fillis, Ian - In: Marketing intelligence & planning 27 (2009) 6, pp. 753-774
Persistent link: https://www.econbiz.de/10009526326
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234