Following the online retailing trend, many hotels cooperate with Online Travel Agents (OTAs) to sell rooms. However, the present literature has not paid adequate attention to understanding the impact of online reviews, which is an important characteristic in the presence of the OTA channel, on a...

Over the past years "yield management" (also called "revenue management") has become increasingly applied in the hotel sector. However, little research has investigated the effects of these practices on the relationships between hotels and their customers. The paper firstly examines the nature...