As sport marketers are increasingly engaging in cause-related sport marketing (CRSM) programs, there is a growing interest in understanding what CRSM characteristics and circumstances can lead to success. This study extends prior research by examining the direct and moderating impacts of team...

An investigation of the relationship between corporate sponsorship activities and human resource constructs was conducted through an online questionnaire with employees of a southern U.S. energy provider. Specifically, three sponsorship-related constructs, fan identification with a sponsored...