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Hurdle race marketing : the en...
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1
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000349266
Saved in:
2
Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
Müller, Nicolaus
-
1995
Persistent link: https://www.econbiz.de/10000532244
Saved in:
3
Patente im strategischen
Marketing
: Sicherung der Wettbewerbsfähigkeit durch systematische Patentanalyse und Patentnutzung
Faix, Axel
-
1998
Persistent link: https://www.econbiz.de/10000676794
Saved in:
4
Marketing
für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
5
Wettbewerbsorientierte Gestaltung von Informationsasymmetrien : eine informationsökonomisch fundierte Analyse des anbieterseitigen Informationsverhaltens
McLachlan, Christopher
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109987
Saved in:
6
Marketing
methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Neves, Marcos Fava
;
Castro, Luciano Thomé e.
; …
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003863565
Saved in:
7
Strategic
marketing
: creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
8
Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914
Saved in:
9
A research in relating entrepreneurship,
marketing
capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng
;
Hsieh, Chia Y.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
Saved in:
10
An investigation of antecedents and outcomes of
marketing
capabilities in entrepreneurial firms : an empirical study of small technology-based firms in Germany
Qureshi, Shahid
;
Kratzer, Jan
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10008987946
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