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1
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-772
Persistent link: https://www.econbiz.de/10009408721
Saved in:
2
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
Saved in:
3
Impact of sales call adaptiveness and customer willingness on sales call length : a cross-country study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 128-138
Persistent link: https://www.econbiz.de/10011654351
Saved in:
4
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
5
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10009853147
Saved in:
6
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-773
Persistent link: https://www.econbiz.de/10009801976
Saved in:
7
Growth of service exports : the Philippine experience
Sy-Changco, Joseph A.
- In:
SMEs in East Asia in the aftermath of the Asian …
,
(pp. 542-550)
.
2000
Persistent link: https://www.econbiz.de/10001603030
Saved in:
8
Learning orientation in export functions : impact on export growth
Souchon, Anne L.
;
Sy-Changco, Joseph A.
;
Dewsnap, Belinda
- In:
International marketing review
29
(
2012
)
2
,
pp. 175-202
Persistent link: https://www.econbiz.de/10009570013
Saved in:
9
Learning orientation in export functions: impact on export growth
Souchon, Anne L.
;
Sy-Changco, Joseph A.
;
Dewsnap, Belinda
- In:
International marketing review
29
(
2012
)
2
,
pp. 175-203
Persistent link: https://www.econbiz.de/10009961754
Saved in:
10
Quality of Export Memory Content: A Conceptual Framework
Sy-Changco, Joseph A.
;
Souchon, Anne L.
;
Evangelista, …
- In:
Journal of marketing management : MM
21
(
2005
)
3
,
pp. 291-306
Persistent link: https://www.econbiz.de/10006959802
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