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The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products
Hornikx, Jos; van Meurs, Frank; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10010108065
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos; Meurs, Frank van - 2020
Persistent link: https://www.econbiz.de/10012167397
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English or a local language in advertising? : the appreciation of easy and difficult english slogans in the Netherlands
Hornikx, Jos; Meurs, Frank van; Boer, Anja de - In: Journal of business communication : JBC 47 (2010) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10003970380
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Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective : a review and resarch agenda
Hornikx, Jos; Meurs, Frank van - In: Analyzing the cultural diversity of consumers in the …, (pp. 299-319). 2015
Persistent link: https://www.econbiz.de/10011396956
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General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van; Meurs, Frank van; Braaf, Qudsiyah - In: Designing and communicating experience, (pp. 77-89). 2021
Persistent link: https://www.econbiz.de/10012648265
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In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van; Meurs, Frank van; Spierts, Danique - In: Challenges in an age of dis-engagement, (pp. 139-153). 2017
Persistent link: https://www.econbiz.de/10011688970
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The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna; Meurs, Frank van; Behnke, Gwendolyn - In: Journal of international consumer marketing 31 (2019) 4, pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
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Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna; Meurs, Frank van; Poos, Chantal - In: Journal of current issues and research in advertising : … 38 (2017) 2, pp. 184-196
Persistent link: https://www.econbiz.de/10011745283