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Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel - In: European journal of marketing 56 (2022) 3, pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
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Studying emotions in business relationships
Zehetner, Andreas - In: Marketing in the socially-networked world : challenges …, (pp. 63-71). 2013
Persistent link: https://www.econbiz.de/10010191282
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The trickle-down effect of trust in business-to-business relationships : how can a supplier ensure cooperation from multiple customers?
Yuki, Sho; Takashima, Katsuyoshi - In: Journal of marketing channels : distribution systems, … 26 (2020) 3, pp. 208-226
Persistent link: https://www.econbiz.de/10012258202
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Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
Colucci, Mariachiara; Visentin, Marco - In: The journal of business & industrial marketing 32 (2017) 1, pp. 154-167
Persistent link: https://www.econbiz.de/10011609397
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Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul; Brennan, Louis - In: Journal of service research 22 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
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The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin; Lee, Jongkuk; Kim, Namwoon - In: Industrial marketing management : the international … 73 (2018), pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
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The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan; Wang, Danny T.; Zhang, Tracy J. - In: Industrial marketing management : the international … 83 (2019), pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617
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The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak - 2022
Persistent link: https://www.econbiz.de/10014252025
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The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Vieira, Valter Afonso; Mayberry, Robert; Boles, James … - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1409-1423
Persistent link: https://www.econbiz.de/10014314113