//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue on green adverti...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,910
Advertising
11,383
Werbewirkung
8,042
Advertising effects
7,815
Consumer behaviour
5,220
Konsumentenverhalten
5,090
Online-Marketing
2,711
Internet marketing
2,704
Theorie
1,730
Theory
1,687
Brand management
1,504
Markenführung
1,484
USA
1,429
advertising
1,409
Deutschland
1,356
United States
1,264
Marketing
1,203
Green marketing
1,191
Markenimage
1,155
Brand image
1,148
Marketingmanagement
1,057
Marketing management
1,038
Öko-Marketing
1,017
Social Web
902
Social web
900
Germany
893
Markenartikel
768
Brand
689
Werbepsychologie
561
Psychology of advertising
522
Emotion
504
Environmental consciousness
504
Umweltbewusstsein
504
Pricing strategy
502
Zielgruppe
502
Preismanagement
501
Target group
485
Celebrity endorsement
473
Öko-Produkt
472
Sustainable product
471
more ...
less ...
Online availability
All
Undetermined
6,376
Free
3,452
Type of publication
All
Article
13,206
Book / Working Paper
8,186
Journal
147
Other
20
Database
1
Type of publication (narrower categories)
All
Article in journal
8,904
Aufsatz in Zeitschrift
8,904
Aufsatz im Buch
1,284
Book section
1,284
Graue Literatur
1,186
Non-commercial literature
1,186
Working Paper
1,032
Arbeitspapier
905
Hochschulschrift
684
research-article
646
Thesis
442
Collection of articles of several authors
280
Sammelwerk
280
Aufsatzsammlung
174
Konferenzschrift
161
Lehrbuch
132
Dissertation u.a. Prüfungsschriften
131
review-article
124
Textbook
112
Case study
105
Fallstudie
105
Bibliografie enthalten
104
Bibliography included
104
Conference paper
88
Konferenzbeitrag
88
review
88
Bibliographie
56
Conference proceedings
56
Ratgeber
54
Article
52
Wörterbuch
47
Guidebook
46
case-report
45
Collection of articles written by one author
41
Sammlung
41
conceptual-paper
41
viewpoint
39
Reprint
36
non-article
30
Handbook
28
more ...
less ...
Language
All
English
15,588
German
3,052
Undetermined
2,771
French
81
Russian
25
Swedish
19
Spanish
17
Polish
12
Italian
11
Dutch
10
Portuguese
7
Danish
6
Finnish
6
Lithuanian
6
Romanian
6
Norwegian
3
Serbian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Indonesian
1
Kazakh
1
Multiple languages
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Gierl, Heribert
69
Eisend, Martin
61
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
40
Septianto, Felix
38
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Bauer, Hans H.
36
Mueller, Barbara
35
Okazaki, Shintaro
32
Rosengren, Sara
32
Dahlén, Micael
31
Stafford, Marla Royne
31
Terlutter, Ralf
31
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Huh, Jisu
27
Pepels, Werner
27
Saffer, Henry
27
Bruhn, Manfred
26
Yoon, Sukki
26
Hundhausen, Carl
25
Pauwels, Koen
25
Reijmersdal, Eva A. van
25
Rossiter, John R.
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
Chang, Chingching
24
Hudders, Liselot
24
Schweiger, Günter
24
Sethi, Suresh
24
Bellman, Steven
23
more ...
less ...
Institution
All
National Bureau of Economic Research
67
Springer Fachmedien Wiesbaden
49
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
44
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
American Marketing Association
13
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
8
Österreichische Werbewissenschaftliche Gesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Technische Universität Braunschweig
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
Nordic Council of Ministers
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
more ...
less ...
Published in...
All
Journal of advertising research
416
Journal of advertising : official publication of the American Academy of Advertising
304
Journal of business research : JBR
295
International journal of advertising : the quarterly review of marketing communications
276
International journal of advertising : the review of marketing communications
254
Journal of marketing communications
235
Journal of advertising
187
Journal of Consumer Marketing
152
Journal of promotion management : JPM
148
European Journal of Marketing
147
Psychology & marketing
143
Journal of retailing and consumer services
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
European journal of marketing : EJM
106
Journal of marketing research : JMR
103
Journal of promotion management : innovations in planning and applied research
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of marketing
93
SpringerLink / Bücher
89
International journal of internet marketing and advertising : IJIMA
88
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Marketing : ZFP ; journal of research and management
82
European journal of operational research : EJOR
75
Journal of current issues and research in advertising : JCIRA
75
Journal of historical research in marketing
74
Marketing letters : a journal of research in marketing
74
Marketing Science
71
Health marketing quarterly
68
Strategic Direction
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
NBER working paper series
67
International Marketing Review
61
Journal of current issues and research in advertising
60
International journal of industrial organization
58
Marketing Intelligence & Planning
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Working paper / National Bureau of Economic Research, Inc.
56
International journal of hospitality management
55
Journal of Product & Brand Management
55
more ...
less ...
Source
All
ECONIS (ZBW)
17,695
USB Cologne (EcoSocSci)
1,509
Other ZBW resources
1,023
RePEc
989
EconStor
202
BASE
95
USB Cologne (business full texts)
31
OLC EcoSci
10
ArchiDok
6
more ...
less ...
Showing
1
-
10
of
21,560
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green
advertising
receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
2
Influencing consumer engagement in environmentally responsible behavior
Cicala, John E.
;
Carmona, Jesus
;
Oates, Barbara R.
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011618299
Saved in:
3
When descriptive norm cues fail as persuasion agents in green supermarket
advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
4
A study on the influence of eco-labels and green
advertising
on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
5
Going green : how different
advertising
appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
6
The influence of green
advertising
during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
7
Message framing and collectivistic appeal in green
advertising
: a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Saved in:
8
Message framing in green
advertising
: the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
9
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in
advertising
and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
10
The effects of gain versus loss message framing and point of reference on consumer responses to green
advertising
Segev, Sigal
;
Fernandes, Juliana
;
Wang, Weirui
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011304690
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->