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Brand orientation as a strateg...
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Showing
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Sort
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date (oldest first)
1
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10002746454
Saved in:
2
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
3
Taking advantage of adversarial demographic changes to innovate your own business
Ōsono, Emi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 391-413)
.
2008
Persistent link: https://www.econbiz.de/10003749565
Saved in:
4
Momentum : how companies become unstoppable market forces
Ricci, Ron
;
Volkmann, John
-
2003
Persistent link: https://www.econbiz.de/10001691374
Saved in:
5
Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits
Sharma, Poonam
- In:
International journal of entrepreneurship and …
20
(
2016
)
5/6
,
pp. 360-368
Persistent link: https://www.econbiz.de/10011737515
Saved in:
6
Brand
innovation
and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
8
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
9
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
10
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
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