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Research anthology on business strategies, health factors, and ethical implications in sports and Esports
2021
"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
Persistent link: https://www.econbiz.de/10013448885
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Die Energie Der Marke : Ein konsequentes und pragmatisches Markenführungskonzept
Schmidt, Detlef - 2010
Ein lesenswertes Buch, das aus der Praxis für die Praxis reichhaltige Erfahrungen für eine erfolgreiche Markenführung vermittelt. (Prof. Dr. Dr. h.c. mult. Heribert Meffert, Emeritierter Direktor und Gründer des Instituts für Marketing am Marketing Centrum Münster (MCM) der Westfälischen...
Persistent link: https://www.econbiz.de/10013517163
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Die Energie der Marke : ein konsequentes und pragmatisches Markenführungskonzept
Schmidt, Detlef; Vest, Peter - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003798727
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Target segment strategy
Dibb, Sally; Simkin, Lyndon - In: Marketing theory : a student text, (pp. 237-260). 2010
Persistent link: https://www.econbiz.de/10003950837
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The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Hossain, Mokter - In: The journal of brand management : an international journal 23 (2016) 6, pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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Approaches to corporate heritage brand management : the case of Cunard and Ritz-Carlton
Hudson, Brandford T. - In: Foundations of corporate heritage, (pp. 288-301). 2017
Persistent link: https://www.econbiz.de/10011656860
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Crafting an iconic wine : the rise of "cult" Napa
Taplin, Ian M. - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011590133