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Brand orientation as a strateg...
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211
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
212
The treasurer's role: mixing strategy and tactics
Ball, Eric
- In:
Journal of corporate treasury management : the official …
1
(
2007/08
)
2
,
pp. 153-159
Persistent link: https://www.econbiz.de/10003694074
Saved in:
213
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan
;
Pitta, Dennis A.
;
Richardson, Lee
- In:
International business and economics research journal
6
(
2007
)
12
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
Saved in:
214
The primary care-market share connection : how hospitals achieve competitive advantage
Halley, Marc D.
-
2007
Persistent link: https://www.econbiz.de/10003389173
Saved in:
215
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
216
Generic strategies : an empirical investigation of typology validity and strategy content
Herbert, Theodore T.
;
Deresky, Helen
- In:
Strategic management journal
8
(
1987
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10003524926
Saved in:
217
The relationship of strategic and marketing plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Saved in:
218
Special issue on strategic practices and cases adopted for technology marketing
Sardana, G. D.
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 225-286
Persistent link: https://www.econbiz.de/10009576443
Saved in:
219
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
220
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
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