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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung; Arens, Zachary G. - In: Journal of business research : JBR 157 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective
Mittal, Saurabh; Maity, Moutusy - In: Journal of Indian business research 14 (2022) 4, pp. 492-519
Persistent link: https://www.econbiz.de/10013537571
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Where does customer value come from? : an assessment of the global bicycle manufacturers industry’s product attribute, technical capability, and brands
Hou, Chen-En; Cheng, Min-Jhih; Hung, Shiu-Wan; Chen, … - In: Total quality management & business excellence 31 (2020) 1, pp. 99-111
Persistent link: https://www.econbiz.de/10012256580
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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Model of brand salience of consumer skincare soap products
Menon, Balakrishnan - In: Metamorphosis : a journal of management research 18 (2019) 2, pp. 130-141
Persistent link: https://www.econbiz.de/10013384354