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Instagram marketing : understanding the adoption factors for small and medium enterprises
Zuraini Harun; Farzana Parveen - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 527-549
Persistent link: https://www.econbiz.de/10012670718
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Digital marketing strategies in the Italian wine sector
Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21
for SME development. To achieve this objective, a total of 800 structured questionnaires were developed through an …
Persistent link: https://www.econbiz.de/10012659536
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Using social media to navigate changing rural markets : the case of small community retail and service businesses
Son, Jihyeong; Niehm, Linda S. - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 619-637
Persistent link: https://www.econbiz.de/10012623257
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Social media exploration and exploitation by small and medium enterprises for business continuity
Goel, Lakshmi; Donaldson, Janice - In: Journal of global information management 29 (2021) 6, pp. 1-15
Persistent link: https://www.econbiz.de/10012614495
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Predicting SME's default : are their websites informative?
Crosato, Lisa; Domenech, Josep; Liberati, Caterina - In: Economics letters 204 (2021), pp. 1-3
Persistent link: https://www.econbiz.de/10012607797
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Strategic assessment of influential determinants of social media engagement among SMEs
Kishor, Jugal - In: International journal of procurement management 15 (2022) 3, pp. 365-388
Persistent link: https://www.econbiz.de/10013257037
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Opportunities and challenges of social media marketing for small and rural-based entrepreneurs : experience from Vhembe District of the Limpopo Province, South Africa
Kelly, Tambe Dede; Ekene, Amaechi Kingsley - In: Digital Business in Africa : Social Media and Related …, (pp. 41-65). 2022
Persistent link: https://www.econbiz.de/10013282687
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Exploring social media affordance in relationship marketing practices in SMEs
Sedalo, Genevieve; Boateng, Henry; Kosiba, John Paul Basewe - In: Digital business 2 (2022) 1, pp. 1-7
. Furthermore, a case study was used as the research design. The study's participants were SME owners/managers operating in Ghana …
Persistent link: https://www.econbiz.de/10013259356