Similar Search Results

eCRM : understanding Internet confidence and the implications for customer relationship management

Daugherty, Terry; Eastin, Matthew; Gangadharbatla, Harsha - In: Advances in electronic marketing, (pp. 67-82). 2005

Persistent link: https://www.econbiz.de/10003167969

Impact of internet self-efficacy on e-service brands

Daugherty, Terry; Gangadharbatla, Harsha; Eastin, Matthew S. - In: Contemporary research in e-branding, (pp. 176-192). 2009

Persistent link: https://www.econbiz.de/10003778201

Advertising Versus Product Placements: How Consumers Assess the Value of Each

Gangadharbatla, Harsha; Daugherty, Terry - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 21-38

Persistent link: https://www.econbiz.de/10010082615

Covid-19 and advertising : the case for a paradigm shift

Gangadharbatla, Harsha - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012483542

Need for cognition : understanding the influence of individual differences on virtual product experiences

Daugherty, Terry - In: International journal of internet marketing and … 5 (2009) 4, pp. 272-286

Persistent link: https://www.econbiz.de/10003896316

Need for cognition : understanding the influence of individual differences on virtual product experiences

Daugherty, Terry - In: International journal of internet marketing and … 5 (2009) 4, pp. 272-286

Persistent link: https://www.econbiz.de/10009850610

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of Business Ethics 125 (2014) 4, pp. 693-707

The current study investigates the effects of green advertising and a corporation’s environmental performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental performance and its advertising efforts as independent variables) experiment using n = 302 subjects was...

Persistent link: https://www.econbiz.de/10011155276

Novelty effects in augmented reality advertising environments : the influence of exposure time and self-efficacy

Hopp, Toby; Gangadharbatla, Harsha - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 113-130

Persistent link: https://www.econbiz.de/10011529745

Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions

Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela - In: Journal of business ethics : JOBE 125 (2014) 4, pp. 693-707

Persistent link: https://www.econbiz.de/10010442271

eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter

Vargo, Chris J.; Gangadharbatla, Harsha; Hopp, Toby - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1153-1172

Persistent link: https://www.econbiz.de/10012200372