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The influence of product featu...
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McNaughton, Rod B.
109
Bell, Jim
12
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9
Mcnaughton, Rod B.
8
Green, Milford B.
7
Schlosser, Francine K.
7
Ahmed, Zafar U.
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Brown, Peter
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Prashantham, Shameen
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Contemporary issues in business and globalization
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ECONIS (ZBW)
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A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009412249
Saved in:
2
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
3
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
4
Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle
;
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
Saved in:
5
International e-business marketing
Fletcher, Richard A.
-
2004
Persistent link: https://www.econbiz.de/10001821026
Saved in:
6
International new ventures : a new organizational form?
McNaughton, Rod B.
- In:
Internationalization, entrepreneurship and the smaller …
,
(pp. 185-190)
.
2009
Persistent link: https://www.econbiz.de/10003852375
Saved in:
7
The use of multiple export channels by small knowledge-intensive firms
McNaughton, Rod B.
-
2008
Persistent link: https://www.econbiz.de/10003655454
Saved in:
8
The case of Canadian computer software firms
McNaughton, Rod B.
;
Brown, Peter
- In:
Handbook of research on international entrepreneurship
,
(pp. 338-351)
.
2004
Persistent link: https://www.econbiz.de/10002138113
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9
The performance of venture-backed Canadian firms, 1980 - 1987
McNaughton, Rod B.
- In:
Regional studies
24
(
1990
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10001084514
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10
Entrepreneurship and globalization
McNaughton, Rod B.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003775429
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