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Processi euristici e marketing imprenditoriale

Guercini, Simone - In: Piccola impresa (2012) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10010118223

Integrating country-of-origin image and brand image in corporate rebranding: the case of China

Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521

Persistent link: https://www.econbiz.de/10010162095

A strategic supply chain approach: consortium marketing in the Italian leatherwear industry

Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-717

Persistent link: https://www.econbiz.de/10010027809

Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market

Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412

Persistent link: https://www.econbiz.de/10009868436

An online research approach for a dual perspective analysis of brand associations in art museums

Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10014252137

Decisions when interacting in customer-supplier relationships

Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387

Persistent link: https://www.econbiz.de/10013494059

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...