Nameghi, Ehsaneh N.M.; Ariffin, Ahmad Azmi M. - In: Journal of Air Transport Management 30 (2013) C, pp. 1-9
The main objectives of this study are to identify the underlying dimensions of airline hospitality in the context of a full-service airline and subsequently to propose a scale to measure the construct in the case of Malaysian airline industry. In this study, airline hospitality is defined based...