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Forced to be bad : the positive impact of low-autonomy vice consumption on consumer vitality
Chen, Fangyuan; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1089-1107
Persistent link: https://www.econbiz.de/10010473294
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Recalling past temptations : an information-processing perspective on the dynamics of self-control
Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10003806914
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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep; Zhou, Rongrong - In: Journal of marketing research : JMR 44 (2007) 2, pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.; Sengupta, Jaideep; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
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Gender-related reactions to gratuitous sex appeals in advertising
Sengupta, Jaideep; Dahl, Darren W. - In: Journal of consumer psychology : JCP : the official … 18 (2008) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10003733547
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Insincere flattery actually works : a dual attitudes perspective
Chan, Elaine; Sengupta, Jaideep - In: Journal of marketing research : JMR 47 (2010) 1, pp. 122-133
Persistent link: https://www.econbiz.de/10003947450
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Why does psychological distance influence construal level? : the role of processing mode
Yan, Dengfeng; Sengupta, Jaideep; Jiewen Hong - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 598-613
Persistent link: https://www.econbiz.de/10011734568
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The influence of disease cues on preference for typical versus atypical products
Huang, Yunhui; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 47 (2020) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10012315541
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The effects of numerical divisibility on loneliness perceptions and consumer preferences
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 755-771
Persistent link: https://www.econbiz.de/10012434458