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7,815
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3,773
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3,511
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3,354
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3,328
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3,134
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3,015
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3,012
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2,970
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2,945
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2,917
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2,916
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Güth, Werner
352
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Morris, Stephen
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125
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122
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109
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107
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104
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102
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101
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100
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98
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96
Weibull, Jörgen W.
96
Fehr, Ernst
94
Sudhölter, Peter
91
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90
Huck, Steffen
90
Wooders, Myrna Holtz
90
Zaccour, Georges
88
Sheremeta, Roman M.
87
Battigalli, Pierpaolo
86
Brink, René van den
86
Pelsmacker, Patrick de
86
Tijs, Stef
86
Herings, Peter Jean-Jacques
85
Konrad, Kai A.
85
Peleg, Bezalel
83
Finus, Michael
80
Sela, Aner
80
Holler, Manfred J.
78
Aumann, Robert J.
77
Sutter, Matthias
77
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76
Kaiser, Harry M.
75
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74
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Games and economic behavior
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868
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837
Economics letters
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International journal of production economics
312
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Journal of marketing communications
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Theory and decision : an international journal for multidisciplinary advances in decision science
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NBER working paper series
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Technological forecasting & social change : an international journal
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
Working paper / National Bureau of Economic Research, Inc.
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The American economic review
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Psychology & marketing
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Social choice and welfare
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EconStor
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242
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91
Response to
advertising
on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
92
The influence of Facebook
advertising
on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
93
Consumer attitudes toward social network
advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
Saved in:
94
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
95
Don't invade my personal space : facebook's
advertising
dilemma
Beauchamp, Michelle Bednarz
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 91-96
Persistent link: https://www.econbiz.de/10009713816
Saved in:
96
Advertising
on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
97
Enhancing targeted
advertising
with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
98
Are social marketing and
advertising
communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
99
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
100
Consumers' attitude towards social media
advertising
and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
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