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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...

Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300

Persistent link: https://www.econbiz.de/10011948442

Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands

Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57

Persistent link: https://www.econbiz.de/10013336011

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility

Lee, Younghan; Koo, Jakeun - In: Journal of sport management : the official journal of … 29 (2015) 5, pp. 523-538

Persistent link: https://www.econbiz.de/10011384446

Local heroes and superstars : an empirical analysis of star attraction in German soccer

Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of sports economics 9 (2008) 3, pp. 266-286

Persistent link: https://www.econbiz.de/10003732851

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326

Persistent link: https://www.econbiz.de/10011613174

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10013369890

Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements

Wang, Yong; Mao, Luke Lunhua; Smith, Allison B. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1759-1780

Persistent link: https://www.econbiz.de/10014443783

Local Heroes and Superstars : An Empirical Analysis of Star Attraction in German Soccer

Brandes, Leif; Franck, Egon P.; Nüesch, Stephan - 2010

Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star’s talent superiority and/or a star’s popularity drive match attendance and hence increase gate revenues. Using...

Persistent link: https://www.econbiz.de/10014189032

Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

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