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The bottom of the pyramid : an integrative approach
Rabino, Samuel - In: International journal of emerging markets 10 (2015) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011348543
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Reverse innovation : insights from western medical equipment manufacturers in China
Widenmayer, Bastian Ludwig Paul - 2012
In den letzten Jahren konnten Firmen aus Schwellenländern ihre Marktanteile sowohl in Industrie- als auch in Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in Schwellenländern entwickelt und auch in...
Persistent link: https://www.econbiz.de/10009715740
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Managing a global partnership model : lessons from the Boeing 787 "Dreamliner" program
Kotha, Suresh; Srikanth, Kannan - In: Global strategy journal : GSJ 3 (2013) 1, pp. 41-66
Persistent link: https://www.econbiz.de/10009721760
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Strategic modularity and the architecture of multinational firm
McDermott, Gerald A.; Mudambi, Ram; Parente, Ronaldo Couto - In: Global strategy journal : GSJ 3 (2013) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10009721763
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International R&D partnerships and intrafirm R&D-marketing-production integration of manufacturing firms in emerging economies
Eng, Teck Yong; Ozdemir, Sena - In: Industrial marketing management : the international … 43 (2014) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10010359379
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Reverse innovation at Speres : a case study in China
Corsi, Simone; Di Minin, Alberto; Piccaluga, Andrea - In: Research technology management : RTM 57 (2014) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10010383859
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From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
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Concepts of innovation for and from emerging markets
Albert, Martin - 2016
A closer look at innovation for and from emerging markets respectively developing economies reveals that a variety of different terms and concepts related to this type of innovation exist. The goal of my conceptual paper is to present a comprehensive overview of related terms and concepts and to...
Persistent link: https://www.econbiz.de/10011563115
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
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The relationship between innovation and internationalisation in a turbulent environment
Podmetina, Daria; Volchek, Daria; Smirnova, Maria - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011478431