//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social media marketing analyti...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,881
Social web
20,850
Online-Marketing
13,283
Internet marketing
13,167
Consumer behaviour
9,377
Konsumentenverhalten
9,310
Perception
5,919
Wahrnehmung
5,391
Öffentliche Meinung
4,529
Public opinion
3,920
Electronic Commerce
3,346
E-commerce
3,154
Viral marketing
2,921
Virales Marketing
2,919
Beziehungsmarketing
2,882
Relationship marketing
2,881
Online-Handel
2,849
Online retailing
2,845
Brand management
2,667
Markenführung
2,667
Soziales Netzwerk
2,538
Werbewirkung
2,516
Sportveranstaltung
2,506
Advertising effects
2,502
Sport event
2,435
Deutschland
2,412
Social network
2,356
Internet
2,300
Germany
2,175
USA
2,130
Werbung
2,066
Advertising
2,063
United States
1,965
Social media
1,791
Digitalisierung
1,772
Markenimage
1,730
Brand image
1,724
social media
1,713
Digitization
1,712
Marketingmanagement
1,541
more ...
less ...
Online availability
All
Undetermined
15,609
Free
9,926
Type of publication
All
Article
27,701
Book / Working Paper
15,128
Journal
65
Other
30
Type of publication (narrower categories)
All
Article in journal
21,541
Aufsatz in Zeitschrift
21,541
Aufsatz im Buch
4,687
Book section
4,687
Graue Literatur
3,487
Non-commercial literature
3,487
Working Paper
3,018
Arbeitspapier
2,658
Hochschulschrift
1,132
Collection of articles of several authors
833
Sammelwerk
833
Thesis
676
Aufsatzsammlung
622
Case study
550
Fallstudie
550
research-article
477
Ratgeber
296
Conference paper
295
Konferenzbeitrag
295
Guidebook
275
Konferenzschrift
234
Lehrbuch
150
Collection of articles written by one author
117
Sammlung
117
Textbook
117
Article
114
Dissertation u.a. Prüfungsschriften
99
Conference proceedings
96
Amtsdruckschrift
90
Bibliographie
90
Government document
90
Bibliografie enthalten
56
Bibliography included
56
Handbook
56
Handbuch
56
Glossar enthalten
46
Glossary included
46
Forschungsbericht
45
review
37
conceptual-paper
32
more ...
less ...
Language
All
English
36,768
German
4,906
Undetermined
950
French
139
Spanish
73
Russian
62
Polish
47
Italian
15
Portuguese
13
Dutch
11
Swedish
10
Czech
6
Romanian
6
Slovak
6
Danish
5
Bulgarian
4
Norwegian
4
Lithuanian
3
Bosnian
2
Serbian
2
Ukrainian
2
Valencian
1
Modern Greek (1453-)
1
Croatian
1
Indonesian
1
Malay (macrolanguage)
1
Slovenian
1
Turkish
1
more ...
less ...
Author
All
Maennig, Wolfgang
77
Kreutzer, Ralf T.
51
Dwivedi, Yogesh Kumar
44
Hayo, Bernd
43
Woessmann, Ludger
42
Whinston, Andrew B.
41
Goldfarb, Avi
40
McGee, Robert W.
40
Skiera, Bernd
40
Qiu, Liangfei
38
Kuchler, Theresa
36
Stroebel, Johannes
36
Law, Chun Hung Roberts
35
Tucker, Catherine
35
Ghose, Anindya
33
Lergetporer, Philipp
33
Wolfers, Justin
32
Bailey, Michael
30
Facchini, Giovanni
30
Füller, Johann
30
Budzinski, Oliver
29
Kollmann, Tobias
29
Matheson, Victor A.
29
Tan, Yong
29
Wagner, Gert G.
29
Wiedmann, Klaus-Peter
29
Benk, Serkan
28
Schupp, Jürgen
28
Stephen, Andrew T.
28
Martínez-López, Francisco J.
27
Ozuem, Wilson
27
Wilbur, Kenneth C.
27
Bauer, Hans H.
26
Feddersen, Arne
26
Hajli, Nick
26
Loureiro, Sandra Maria Correia
26
Nufer, Gerd
26
Parent, Milena M.
26
Vrontis, Demetris
26
Werner, Katharina
26
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
179
National Bureau of Economic Research
140
IGI Global
135
OECD
36
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
Europäische Kommission / Generaldirektion Justiz
29
Information Resources Management Association
19
Nomos Verlagsgesellschaft
18
Books on Demand GmbH <Norderstedt>
17
Verlag Dr. Kovač
17
American Marketing Association
16
HAL
15
Springer Gabler <Firma>
14
Haufe-Lexware GmbH & Co. KG
13
Edward Elgar Publishing
12
Organisation for Economic Co-operation and Development
12
Springer-Verlag GmbH
12
World Bank
12
Institut für Demoskopie Allensbach
11
Universität Mannheim
11
World Bank Group
11
epubli GmbH
11
Europäische Kommission
10
Friedrich-Schiller-Universität Jena
10
Université Paris-Dauphine (Paris IX)
10
Departamento de Economía, Facultad de Ciencias Sociales
9
Deutscher Dialogmarketing Verband
9
Institute for the Study of Labor (IZA)
9
MITP Verlags-GmbH & Co. KG
8
Nuclear Energy Agency
8
Peter Lang GmbH
8
Springer International Publishing
8
ARENA
7
Campus Verlag
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Technische Universität Dresden
7
Wiley-VCH
7
C.E.P.R. Discussion Papers
6
Europäische Kommission / Generaldirektion Presse und Kommunikation
6
Agrarsoziale Gesellschaft
5
more ...
less ...
Published in...
All
Journal of business research : JBR
690
Journal of retailing and consumer services
395
SpringerLink / Bücher
311
Technological forecasting & social change : an international journal
281
International journal of internet marketing and advertising : IJIMA
254
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Tourism management : research, policies, practice
230
Information systems research : ISR
193
International journal of hospitality management
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Springer eBook Collection
165
Management science : journal of the Institute for Operations Research and the Management Sciences
164
Journal of advertising research
161
Journal of marketing communications
160
International journal of advertising : the review of marketing communications
154
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
Psychology & marketing
152
Journal of management information systems : JMIS
144
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
NBER working paper series
141
Electronic commerce research
135
Journal of travel and tourism marketing
135
European Sport management quarterly : ESMQ
134
Discussion paper series / IZA
132
CESifo working papers
126
International journal of electronic marketing and retailing : IJEMR
124
Journal of sports economics
124
Journal of sport management : the official journal of the North American Society of Sport Management
120
Industrial marketing management : the international journal for industrial and high-tech firms
115
International journal of business information systems : IJBIS
115
International journal of sport management and marketing : IJSMM
115
Journal of internet commerce
115
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
115
Working paper / National Bureau of Economic Research, Inc.
111
Business horizons
108
Journal of marketing management : MM
107
Sport marketing quarterly : preferred journal of the Sport Marketing Association
103
Journal of promotion management : innovations in planning and applied research
102
Cogent business & management
100
Sport management review
100
more ...
less ...
Source
All
ECONIS (ZBW)
39,782
USB Cologne (EcoSocSci)
1,056
RePEc
762
Other ZBW resources
647
EconStor
534
BASE
80
ArchiDok
44
USB Cologne (business full texts)
10
OLC EcoSci
9
more ...
less ...
Showing
11
-
20
of
42,924
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
Saved in:
12
Fifty shades of organising kinkster events : munch events in the BDSM community
Webster, Craig
- In:
International Journal of Hospitality and Event Management
2
(
2018
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012179591
Saved in:
13
To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente
;
Calabuig Moreno, Ferran
;
Añó …
- In:
Psychology & marketing
34
(
2017
)
11
,
pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
Saved in:
14
The 2012 London Olympics : innovations in ICT and social media marketing
Santomier, James Philip
;
Hogan, Patricia Irene
;
Kunz, …
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10011619245
Saved in:
15
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
16
"Germany crashes out of World Cup" : a mixed-method study on the effects of crisis communication on Facebook
Utz, Sonja
;
Otto, Felix
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
35
(
2021
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10012598387
Saved in:
17
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
18
Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
19
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
20
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->