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Perceived variance and preference for sequences of outcomes

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Evidence that user-generated content that produces engagement increases purchase behaviours

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Competitor orientation and the evolution of business markets

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Product and price competition in a two-dimensional vertical differentiation model

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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Nastasoiu, Alina; Bendle, Neil T.; Bagga, Charan K.; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1132-1150

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Competing with loyalty : how to design successful customer loyalty reward programs

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Using customer relationship trajectories to segment customers and predict profitability

Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007

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Uncovering customer profitability segments for business customers

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Using Customer Relationship Trajectories to Segment Customers and Predict Profitability

Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - Maastricht : METEOR, Maastricht Research School of … - 2007

A central premise of relationship marketing theory is that economic benefits flow fromretaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interactions with the customer that drive profitability. Borrowing from the...

Persistent link: https://www.econbiz.de/10005209950

Uncovering Customer Profitability Segments for Business Customers

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