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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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Modelling a CRM Markov chain process using system dynamics
Ip, Wai Cheung; Chen, Bocheng; Lau, Henry C. W.; Choy, … - In: International journal of value chain management : IJVCM 2 (2008) 4, pp. 420-435
Persistent link: https://www.econbiz.de/10003767409
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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Wertorientiertes Management von Kundenbeziehungen : Berechnung des Customer Lifetime Value und Einsatz als Steuerungsgröße im CRM
Jaeck, Horst-Florian Teja - 2011
Persistent link: https://www.econbiz.de/10008826164
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A model to determine customer lifetime value in a retail banking context
Haenlein, Michael; Kaplan, Andreas M.; Beeser, Anemone J. - In: European management journal 25 (2007) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
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Managing dynamics in a customer portfolio
Homburg, Christian; Steiner, Viviana V.; Totzek, Dirk - In: Journal of marketing 73 (2009) 5, pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
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Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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Modelling customer lifetime value in contractual settings
Heitz, Christoph; Dettling, Marcel; Ruckstuhl, Andreas - In: International journal of services technology and management 16 (2011) 2, pp. 172-190
Persistent link: https://www.econbiz.de/10009373617
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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Survey data and bayesian analysis : a cost-efficient way to estimate customer equity
Karvanen, Juha; Rantanen, Ari; Luoma, Lasse - In: Quantitative marketing and economics : QME 12 (2014) 3, pp. 305-329
Persistent link: https://www.econbiz.de/10010407783